Jeff Bezos Secret To Success

On a hot day in 1999,

Jeff Bezos faced a decision: remain conservative or go all in. Amazon was merely an online book seller at that point, though Bezos had a long term goal to create the "everything" store. Amazon's investors thought he was crazy.

The dot-com bubble was about to burst and moving beyond books certainly felt reckless. Nevertheless, Bezos did not mind. He returned every dollar to the business. He spent and burned cash to grow fast.

For years, Amazon was unprofitable, and everyone felt it was going to die. And then it happened. 

Watch Bezos tell his story: https://www.youtube.com/watch?v=s71nJQqzYRQ

Amazon not only survived, but also thrived.

Today it is worth over $1.7 trillion, and Jeff Bezos is one of the richest people in history. 

To your success,
Phillip
Luxury Newsletter